data analysis
data isn’t just data — data reflects real people & experiences, from brilliant middle school students to prolific commercial directors. numbers hold powerful stories — & it’s on us to help tell them.
director census
we surveyed nearly 400 directors globally for our annual director census. We looked again at inefficiencies in the commercial and branded content pitch-and-bid process and added some questions about work culture in the industry.
example findings
state of the industry
FREE THE WORK & INVOKE’s State of the Industry aims to provide insights and measurements through self-identification on the industry’s successes, gaps, and opportunities, ensuring that INVOKE’s data is by and for the industry.
